Pull & Bear

The new Pull & Bear store in Megamall Armenia stands among Gravity’s recently completed large-scale retail projects. This project is especially notable as it represents one of the brand’s first stores globally to be executed under its new concept design, requiring meticulous implementation and close alignment with brand standards.

Delivering this store involved detailed coordination, precise execution, and careful on-site decision-making to translate the fresh design identity into a fully functional retail environment. From visual detailing to technical integration, the construction process demanded high accuracy and collaborative work across all involved teams.

The result is a dynamic retail space that reflects Pull & Bear’s renewed brand vision and enhances customer experience within the mall — marking an important step in the brand’s next-generation store concept.