Gravity led the full engineering and construction of Under Armour’s first retail store in Armenia — a landmark project marking the global performance-wear brand’s entry into the local market.
The project involved adapting Under Armour’s international retail concept to meet local technical and regulatory standards, while preserving the brand’s global identity. Gravity delivered comprehensive engineering design and high-precision construction.
The scope also included the production and installation of bespoke furniture, custom-designed to align with Under Armour’s distinctive aesthetic and functional requirements.
This project reflects Gravity’s ability to translate international brand standards into high-quality, locally executed environments — combining technical expertise with seamless project delivery.